Smart & Accelerated Product Development
Pre-investment Due Diligence
“Investigate before you commit” – our experts will help do proper due diligence of your product idea or concept and help you make smart business decisions pertaining to your investments in terms of your resources, infrastructure and funds.
One of the most important aspects which people quite often overlook, is the need to evaluate the quality of your idea, prototype, product or solution that you intend to build. Every step and every strategy related to its success hinges on detailed understanding of the overall landscape in which your product or solution is going to be deployed. In this context, initial due diligence provides detailed insight into the current and future strengths, weaknesses, opportunities and threats. when it comes to the exploitation of your intellectual assets and helps you to make an informed business decision on what and how much to invest.
Market Validation
Plakxa’s experts will help you with “Technology and competition landscaping” of your idea or concept and help you understand how it will fare w.r.t already existing similar products or solutions in the market. We will provide powerful insights on how strong is your product idea or concept and whether it will be able to withstand the rigors of the market.
Once due diligence is done, we get into market research and validation in the areas where product or solution is going to be launched. Market research needs to be in-depth and comprehensive as it enables you to access the market’s need or pull for your product or solution. Market research may also help you and your organization to be better prepared while negotiating the commercial terms and conditions, in the event you are planning to license your technology.
Accelerating - SPAARK™ (Smart Prior Art Analysis and Research to Kindle Innovation)
Can you leverage existing technology and build your concept or proto, or do you need to start from scratch? This question can make a world of difference to you and to your product development costs. It’s better to check freely available technologies that might help you to jump start your proto development, leading to reduced product development costs and faster time to market.
SPAARK™ is an in-house developed tool that helps you with:
• Acquire knowledge about key players and their patented technologies in a specified area that could be of great relevance to your product or solution
• Planning your R&D better as it prevents duplication of work, which in turn reduces time and cost of R&D
• A list of patents that are free to be used in given jurisdictions or exploring in-licensing opportunities, thereby leveraging existing technology
• A unique way to bootstrap your technology(ies), thereby providing a cutting edge over your competition
Monetization
“Last mile”, as we say, is most crucial. True value of any product or a solution is derived only when it gets commercialized. “Last mile” deployment or commercialization of product or a solution is the single most important step for any innovator, company or organization. Plakxa, seasoned business leaders help you evaluate your product, protos, your intellectual property and then design market strategies to help create value proposition in case you are seeking funds, launch your product or exploring licensing/partnerships etc.
The final step is to design a successful go-to-market strategy and ensure successful launch of your product or solution. How you position and present your case to the prospective buyers so that they become interested is very crucial. Appropriate preparation needs to be done for this. Further, support during contract negotiations and securing favorable terms and conditions goes a great deal in making your product or solution successful. Our experts will help you to navigate these complex and crucial stages of any product or solution launch.